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Two Marketing Guys Walk Into a Branding Storm…

For marketers, 2010 has thus far been a tough year – at least on the branding front. We’ve seen the downfall of several of the world’s top brands, including the ongoing BP oil spill debacle and the...

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PR Lessons from the Apple-Beatles Launch

On Tuesday, November 16, Apple made an announcement music fans had been waiting years to hear– The Beatles were coming to iTunes. Steve Jobs, a Beatles fan, said it fulfills a dream he’s had since the...

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Successful Rebranding — An Oxymoron?

Last week’s unveiling of the new and more clean Starbucks logo — featuring only its iconic siren, with the words “Starbucks” and “coffee” removed from the outer ring — and the subsequent ridicule and...

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CrackedBerry… RIM’s Fall from Grace

If you mentioned that you had a BlackBerry to a friend or colleague a few years ago, you may have heard some envy. Research in Motion’s (RIM) product was solid and perfect for the on-the-go business...

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Apple’s Positive Earnings Report Creates Bad PR

Wait, what? Last week, Apple released its fourth quarter 2011 earnings, posting a profit of $13.06 billion on revenue of $46 billion. Earnings per share were $13.87, far exceeding analysts’...

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The Summer Week That Was: July 28 – August 3rd

School, already? Is it really August already? Wow, ½ a year in the books and still so many things to accomplish this year. I overheard someone say that school starts next week for a lot of kids?...

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