Two Marketing Guys Walk Into a Branding Storm…
For marketers, 2010 has thus far been a tough year – at least on the branding front. We’ve seen the downfall of several of the world’s top brands, including the ongoing BP oil spill debacle and the...
View ArticlePR Lessons from the Apple-Beatles Launch
On Tuesday, November 16, Apple made an announcement music fans had been waiting years to hear– The Beatles were coming to iTunes. Steve Jobs, a Beatles fan, said it fulfills a dream he’s had since the...
View ArticleSuccessful Rebranding — An Oxymoron?
Last week’s unveiling of the new and more clean Starbucks logo — featuring only its iconic siren, with the words “Starbucks” and “coffee” removed from the outer ring — and the subsequent ridicule and...
View ArticleCrackedBerry… RIM’s Fall from Grace
If you mentioned that you had a BlackBerry to a friend or colleague a few years ago, you may have heard some envy. Research in Motion’s (RIM) product was solid and perfect for the on-the-go business...
View ArticleApple’s Positive Earnings Report Creates Bad PR
Wait, what? Last week, Apple released its fourth quarter 2011 earnings, posting a profit of $13.06 billion on revenue of $46 billion. Earnings per share were $13.87, far exceeding analysts’...
View ArticleThe Summer Week That Was: July 28 – August 3rd
School, already? Is it really August already? Wow, ½ a year in the books and still so many things to accomplish this year. I overheard someone say that school starts next week for a lot of kids?...
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